Messenger, the revolutionary logistics platform that finances and consolidates end-to-end operations in the supply chain, has successfully secured an undisclosed amount of funding in a pre-seed round led by Nama Ventures, accompanied by Aidi Ventures and prominent Angels.
In 2018, Amanda and Essein Etuk established Messenger with the ambitious goal of digitizing Nigeria's retail supply chain through their comprehensive logistics platform. The purpose of this funding endeavor is to facilitate the company's expansion and establish a robust presence in Africa's last mile logistics market.
Mohammed Alzubi, the founder and Managing Partner of Nama Ventures, expressed his enthusiasm for the startup, stating, "When we reviewed Messenger's pitch deck, we were immediately captivated by their potential. Amanda and Essein form an exceptional team, leveraging their domain expertise and complementary skill sets. Additionally, Messenger addresses a substantial market demand with their service offerings, a key aspect we consider when assessing opportunities. We are thrilled to welcome this dynamic duo into the Nama family."
According to a report from the United Nations Conference on Trade and Development (UNCTAD), the e-commerce market in Africa is projected to reach a value of at least $29 billion by 2022. In Nigeria specifically, Statista estimates the e-commerce industry to be valued at $9 billion, with an impressive annual growth rate of 11.74%, resulting in a market worth $14 billion by 2027.
Messenger was established by a pair of siblings who bring unique skill sets to the table, effectively contributing to the company's objectives. Amanda Etuk boasts a decade of experience in healthcare, FMCG, and logistics, having held senior positions at thriving startups such as 54gene and Zippy Logistics (Now Loft Africa).
Essien Etuk, on the other hand, possesses seven years of operations management experience and served as the founding president of the Abuja Logistics Operators Association, acting as a liaison between regulators and operators within the city. He also played a significant role in driving the enactment of The Nigeria Startup Bill, now known as The Nigeria Startup Act.
Amanda Etuk stated, "Messenger is dedicated to championing last mile deliveries across Africa, one city at a time." This unwavering commitment resonated strongly with the investors, who recognized the vision and disruptive potential of Messenger. As a comprehensive logistics platform that aims to revolutionize last mile deliveries throughout Africa by providing financing and consolidating end-to-end operations in the supply chain, Messenger offers a comprehensive solution to address the logistical challenges faced in the region.
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