Twitter unveiled "Blue for Business" last week, accompanying the relaunch of Twitter Blue. The social media platform at the time marked legitimate companies with a gold seal of approval. More information is being provided now.
Twitter's Blue for Business feature includes a special badge (for more information, see our checkmark and badge guide) that allows companies to easily recognize their partners' brands and the individuals linked with them.
According to Twitter's product manager, Esther Crawford, the company will begin testing out its new " Blue for Business" feature with a small group of companies soon. According to Crawford, the firm has big ambitions to roll this out to even more businesses in the next year.
Users who have Blue for Business will also have a little emblem appear next to their display name on public profiles. For example, the name Crawford is accompanied by a square Twitter emblem.
Brands, media outlets, and other entities may now be easily distinguished by their square profile pictures rather than their previous round ones. The square profile photo may be included in "Blue for Business," although it's not entirely obvious.
It is unclear how much Blue for Business will cost or what other features it may provide, but Twitter has said that "a firm may add any number of their linked persons, companies, and brands to their account."
The firm said that this function could be used by businesses, media outlets, and sports teams to connect the profiles of their workers, reporters, and players.
Companies would appreciate the ability to track which workers are connected to which brands, but they would also want to see many other advantages.
The corporation has implemented a bad policy that forbids users from including links or handles for other social networks in their bios. This includes platforms like Facebook, Instagram, Mastadon, and the link-in-bio applications Linktree and link. bio. Twitter quickly removed tweets and the policy page announcing the change after receiving reactions to the first statement. On the other hand, when Twitter CEO Elon Musk polled his followers on whether or not he should resign, 57% said yes.
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