Egyptian social commerce startup Taager has successfully raised $6.75 million in a pre-Series B funding round aimed at supporting its expansion across the MENA region and enhancing its technical capabilities.
Founded in December 2019, Taager operates as a social e-commerce platform that provides online sellers and traders with a comprehensive backend and integrated services. The company simplifies the process of running an online business by offering operational and logistical infrastructure, including storage and shipping solutions, alongside an online marketplace that connects sellers with wholesalers.
Utilizing technology, artificial intelligence, and data science, Taager assists first-time sellers in establishing and growing their businesses with minimal risk. The platform features a transparent pricing model and an optimized product selection process, allowing sellers to concentrate on their core business activities while Taager manages operational tasks.
Currently, Taager is active in Egypt, the United Arab Emirates (UAE), and Saudi Arabia, with recent expansion efforts into Iraq. The company boasts over 45,000 social sellers on its platform and is poised for further growth, bolstered by this latest funding round.
The $6.75 million investment was led by the Africa-focused tech growth fund Norrsken22, with participation from Endeavor Catalyst and Beltone VC. Existing investors, including 4DX Ventures, RAED Ventures, BECO Capital, and Breyer Capital, also contributed to the round.
Taager plans to utilize the investment to enhance its data insights and tools for social sellers, expand its product offerings, and grow its team. According to Mohamed Elhorishy, co-founder and CEO, the company has dedicated the past five years to building a solid foundation for social commerce. Over the last two years, Taager has optimized its operations to enhance capital efficiency, scalability, and improve unit economics.
With these strategic initiatives in place, Taager is now focused on accelerating its growth trajectory, aiming to scale fivefold in the coming years. Nivesh Pather, principal at Norrsken22, noted that Taager is transforming the e-commerce landscape in MENA by equipping thousands of entrepreneurs with the necessary tools, insights, and infrastructure to expand their businesses. He expressed confidence in Taager's ability to profitably enter multiple markets, including Saudi Arabia, as it embarks on its next phase of growth.
With this funding, Taager is well-positioned to strengthen its presence in the region, support a growing number of online sellers, and continue expanding its operations.
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