Bayobab, a wholly-owned subsidiary of MTN Group, has entered into a strategic five-year partnership with Infobip, a leading global provider of communication solutions. This collaboration aims to revolutionize messaging for brands across Africa by leveraging advanced technology to simplify and enhance SMS services.
Through this partnership, Bayobab will utilize Infobip's Communication Platform as a Service (CPaaS) Customer Modules and Routing Management. This integration will empower Bayobab to manage campaign operations, APIs, and analytics, facilitating seamless SMS delivery across Africa and beyond. Additionally, Bayobab will benefit from Infobip's robust security solutions, including a state-of-the-art firewall, ensuring the safety and privacy of its mobile subscribers.
As a prominent connectivity and infrastructure provider in Africa, Bayobab operates over 115,000 kilometers of fiber cable and manages access to 24 subsea cables, along with more than 70 Points of Presence (PoPs) across Africa, Europe, and Asia. Historically, brands were required to establish individual connections with each Mobile Network Operator (MNO) within the MTN Group to terminate SMS messages. However, with Infobip's CPaaS enablement platform, Bayobab simplifies this process, allowing brands and aggregators to securely connect once and manage traffic termination to MTN and other operators efficiently.
This innovative solution enhances control, security, reporting, and overall efficiency, benefiting brands, mobile operators, and message recipients alike. Kedar Gupte, Chief Mobility Business Officer at Bayobab, stated, "We wanted to simplify how brands manage messaging in Africa with a single access point, high-quality service, and necessary controls. Our partnership with Infobip equips us to do this on a large scale and is crucial for tapping into Africa's growth potential, where consumers demand messaging solutions, chat apps, and internet access."
Matija Ražem, Chief Commercial Telecom Officer at Infobip, emphasized the significance of this partnership, saying, "Our collaboration optimizes Bayobab's SMS connectivity and routing across Africa, supporting its expansion plans. We have invested heavily in our CPaaS enablement capabilities, which now serve MNOs worldwide with top-tier security and efficiency. Infobip has been managing global SMS traffic since 2006, excelling in the messaging ecosystem with the latest technology and secure processes. Extending this to large entities is a logical next step, and the timing is right for more mobile operator groups to adopt a hub approach to maximize their messaging opportunities."
Infobip's CPaaS enablement modules, now available to all MNOs, include:
• Best-in-class CPaaS platform: Campaign and ID management, bulk messaging, usage reports.
• Route management: Source, destination, quality, volume, percentage, time, and traffic type.
• Revenue protection: Grey route detection, automated penetration testing, least cost, minimum margin.
• Unified reporting: Management overview, partner access, flexible interface, trends analysis.
• Onboarding: Online visibility and onboarding for all brands, partners, and suppliers.
These features are integral to Infobip's comprehensive CPaaS enablement solution, which seamlessly integrates core telecommunications network capabilities with RCS MaaP building blocks and Camara-compliant network APIs.
Infobip's CPaaS enablement solution and Developer Experience network will empower telecom operators to monetize CPaaS opportunities more efficiently. This partnership marks a significant step toward democratizing the messaging ecosystem globally, in collaboration with telecommunications companies.
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