HerVest, Pioneering Nigerian Fintech Start-up, Makes History in Google's #WeArePlay Campaign

18 Nov 2023

HerVest, a Nigerian fintech startup with a core mission of empowering women through enhanced access to savings, credit, and impact investing opportunities, has achieved an extraordinary milestone by becoming the first African-based startup to receive extensive film coverage in the global Google #WeArePlay campaign.

The #WeArePlay campaign, celebrated worldwide, pays tribute to the diverse community of individuals and businesses that are trailblazing with innovative apps and games on the Google Play platform.

HerVest's inclusion in this prestigious campaign underscores the company's unwavering commitment to delivering accessible and user-friendly financial solutions specifically tailored for women across the African continent.

At the heart of HerVest's offerings lies its innovative app, aptly named "HerVest," which provides a comprehensive range of financial services designed to meet the unique needs of women. These services encompass savings plans, investment opportunities, and a wealth of financial literacy resources.

In response to this groundbreaking achievement, Solape Akinpelu, co-founder and CEO of HerVest, expressed her delight, stating, "We are incredibly honored to be the first African startup featured in the #WeArePlay campaign. This recognition underscores our mission to close the economic gender gap and provide women from different demographics with customized financial products they need to achieve their financial goals."

The inclusion of HerVest in the #WeArePlay campaign is not only a recognition of the company's pioneering efforts but also an acknowledgment of the growing prominence of African startups in the global tech landscape. HerVest's innovative approach to financial inclusion aligns harmoniously with Google's dedication to supporting diverse app developers and fostering the growth of inclusive technologies.

Yomi Ogunleye, co-founder of HerVest, highlighted the significance of this achievement, saying, "HerVest is a shining example of the innovation and creativity that African startups bring to the table. We are proud to feature in the global #WeArePlay campaign and showcase our immense contributions to the global tech ecosystem."

The success of HerVest serves as a source of pride not only for Nigeria but for the entire African tech community, underscoring the potential for African startups to make a lasting impact on the global stage. HerVest's achievement stands as an inspiration to other African startups with ambitions of making a significant global imprint.

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