Muck Rack is a Public Relations Management(PRM) software developer to enable effective communication for organizations. Muck Rack's media database aggregates data to assist PR teams in locating suitable journalists, podcasters, and content creators. The company's software allows clients to identify the most relevant journalists for their stories, craft personalized pitches, collaborate with teams, and measure the success of their campaigns, facilitating effective PR management and reporting. Additionally, journalists benefit from Muck Rack's free tools, which enable them to showcase their portfolios, analyze news on any subject, and gauge the impact of their stories.