Good Nature Agro is a for-profit, socially conscious company that links small-scale Zambian farmers to the market of legume seeds under their brand, Good Nature Seeds. Good Nature Agro generates income with small-scale farmers. They build local community leaders into qualified Private Extension Agents (PEAs) who oversee and train farmers throughout the growing season. They support PEAs to provide frequent training and personalized recommendations on how their growers can make their fields healthier and more productive. PEAs promote improved farm practices and deliver a farmer-friendly loan of seeds and additional inputs. At harvest, Good Nature is a guaranteed market for the certified legume seed that its growers produce. Choosing to produce these high-value crops over traditional cash crops maize and cotton - more than doubles their income.