Burpple operates a social food journal platform that serves as a guide for users seeking various restaurants in Singapore. Their platform features online food reviews and facilitates the discovery of dining options for gatherings with friends or family celebrations. Users can make informed restaurant choices by browsing through photos and reviews on the website, enhancing their dining experiences with loved ones. In 2018, Burpple introduced the Burpple Beyond club, offering members exclusive 1-for-1 deals at over 600 carefully curated restaurants. This dining membership saves members time and money and brings a new level of enjoyment and possibilities to dining out.