NOMU is a holding group created from the merger of two companies, Jumlaty and Appetito in December 2022. Saudi Arabia-based Jumlaty is an end-to-end supply chain as a service solution for small and medium restaurants, a one-stop shop aggregator of major food suppliers. Egypt-based Appetito, is an on-demand grocery delivery platform. Appetito brand leverages AI Dynamic pricing, Group Buying and Chat Ordering to enhance the shopping experience. NOMU operates in the MENA region and captures the entire food value chain from monthly pantry stocking (hypermarket) to weekly refills (local market) and outdoor dining (F&B supply chain-as-a-service).