Aura is a tech start-up headquartered in Johannesburg that provides rapid private armed and medical response through a digital marketplace They aggregate emergency response companies and through their technology solution, they’re able to dispatch responders to any distress signal, anywhere in the country. This signal can come from a smartphone, a Bluetooth device, or any internet-connected device. The marketplace uses artificial intelligence and machine learning to hone its system and ensure that the closest responders are dispatched to a distress call.