Catlog is a Nigeria startup accelerating social commerce in Africa. The company's platform offers vendors a simple way to create an online store, add their products, and create a custom link they can share on social media. Potential customers get to click on the store link and select the items they want to purchase. After which, interested buyers click on a button to reach out to the vendor, who automatically receives the order on WhatsApp. At this stage, a chat is initiated during which both parties finalize the details of the purchase. Catlog is on a mission to build a commerce platform for sellers on social media and help them showcase their ventures and crowdsource their sales.