Hitchat Entertainment is at the forefront of the music entertainment industry in South Africa. They empower young people in townships and local communities across Africa using entertainment. They develop talents from these areas into synchronized acts to entertain music fans in these communities using their T pop model. The talent discovery development is done through arranged auditions in communities and providing the acts with professional music industry development. Furthermore, Hichat works with producers and songwriters from all over the world, to produce music for the artists and their fans.