Gifty is a Nigerian technology startup that helps merchants sell more on social media. Through the platform, retailers can create a 1-page e-commerce website, and instantly receive and manage customers' orders on WhatsApp. The platform enables small business owners and entrepreneurs to create and manage their online stores easily, without the need for technical expertise or coding skills. The platform provides a range of tools and features, including payment integration, inventory management, and shipping integration, to help small businesses grow and scale their online presence.