BridgeU is a digital platform and service designed to connect universities with international schools. The company's offerings include access to a series of gamified expert tools that assist them with university selection, research, brand building, and essay writing by using algorithms and machine learning techniques, enabling students and secondary schools to improve higher education decision-making using career guidance. BridgeU works with secondary schools in supporting students over a 24-36 month journey to explore and research career pathways and post-secondary opportunities, before preparing and submitting applications to universities around the world. BridgeU also helps universities and school advisors to discover and engage the schools and students that will contribute to their vibrant, diverse and successful programs and courses and to power their career guidance and post-secondary planning efforts.