AgroCenta is an online platform that connects all the stakeholders in the staple food value chain from smallholder farmers, partners, logistics suppliers, and off-loaders to buyers under one umbrella for effective trading. AgroCenta focuses primarily on smallholder farmers and farmer-based organizations and connects them to a larger market online to trade equitably, a percentage of the sales of farmers' farm produce is re-invested into the purchase of agric inputs such as fertilizers, seedlings, pesticides, weedicides, and hiring of tractor services. AgroCenta eliminates the common practice where middlemen/brokers act as exploitative buyers, purchase produce for less than a third of its actual value from smallholder farmers and re-sell in urban markets for huge profits. As of July 2019, AgroCenta had registered 46,100 smallholder farmers on the AgroTrade platform across four regions and 640 communities.