Afrigenik was established in September 2020 with the aim of showcasing African arts, culture, fashion, and style to the world. The company was born out of a desire to provide access to authentic African products for those in the African diaspora and those who appreciate African culture. The company serves as a platform that connects the world to the finest products made in Africa, promoting African culture and heritage. As a vehicle for promoting, selling, and connecting African-made goods to the global market, the company offers African merchants and producers the opportunity to expand their reach and sell their wares online.