Chooya is a mobile-first marketplace that connects agricultural producers to consumers in Nigeria. Consumers have low purchase power so they can't buy a small portion of foodstuff directly from farmers. Their platform serves as a search engine for local and street products and users can easily identify and shop for their products. Chooya is on a mission to simplify the buying and selling experience across African open-air and street markets by giving local businesses and consumers the power to connect and transact with each other with or without access to the internet or smartphone. They believe that global trade should be inclusive for all, especially those in rural and traditional markets.