Simple Market Inc (BetaStore) is an online e-commerce platform that gives better access to informal retailers to the widest assortment of goods at wholesale price and delivers to their stores. The retailers don't need to close their shops to go to the open markets and visit tens of suppliers to source basic goods. The company intends to connect informal retailers directly with wholesalers and manufacturers. The company's platform helps small retailers source their inventory, and access financing, and essential insurance services, helping them to streamline their digital procurement and financing.