FitXR is a fitness technology company working at the cutting edge of VR and MR. They are a funded scale-up on a mission to impact more lives than any other fitness company and build a healthier world for everyone. FitXR is guided by a Principle of Play: eight core beliefs about how we treat each other and our community. They make space for every voice, believe in the importance of a learner’s mindset, and prioritize team success over individual glory. The FitXR app contains a growing range of fitness studios, where members can choose from box workouts with world-class trainers like Olympian Nicola Adams, powerful HIIT workouts, and immersive dance classes.