Yellow Card and MoonPay's strategic partnership for crypto accessibility

15 Sep 2023

Yellow Card, one of Africa's largest cryptocurrency exchanges, has entered into a partnership with MoonPay, a global leader in the cryptocurrency space. This collaboration aims to facilitate peer-to-peer cryptocurrency trading in Africa, particularly in Nigeria, through the use of bank transfers.

The goal of this partnership is to remove the barriers that have hindered Nigerians from participating in the cryptocurrency economy. By teaming up with MoonPay, Yellow Card intends to make cryptocurrency trading easy, intuitive, and accessible to everyone in the region, as expressed by Uzoma James, the West African regional manager at Yellow Card.

MoonPay, known for its user-friendly onboarding solutions in the cryptocurrency sector, is looking to expand its presence in Nigeria through this strategic partnership. Yellow Card, on the other hand, is a rapidly growing cryptocurrency company with a strong presence not only in Nigeria but also in 17 other markets across the continent.

Together, these two companies aim to address the specific needs and challenges faced by the Nigerian population, with the ultimate goal of making cryptocurrencies more accessible and user-friendly. Their integration simplifies peer-to-peer crypto transactions for Nigerians by leveraging local bank transfers. This innovation is designed to eliminate common obstacles and enable crypto holders to trade directly with each other, potentially transforming the cryptocurrency landscape in Nigeria.

Ivan Soto Wright, co-founder and CEO of Moonpay, emphasized the importance of supporting local bank transfers, which can unlock significant opportunities for crypto users. The partnership between MoonPay and Yellow Card is seen as a significant step forward in the vision to onboard users across Africa to Web3, the next generation of the internet.

In recent years, cryptocurrencies have gained traction in Nigeria as an alternative to traditional cash, largely due to issues like inadequate financial services, high inflation, the depreciation of Nigeria's fiat currency (the naira), and a young demographic with a significant portion of crypto users under the age of 30. Nigeria has even ranked sixth in the world for crypto adoption. However, the Nigerian government's ban on cryptocurrency technology has slowed the growth of crypto and other Web 3 technologies in the country.

Earlier this year, Nigeria's federal executive council approved a national policy on blockchain, signaling the country's intent to develop a regulatory framework for the adoption of this technology.

Both Yellow Card and MoonPay have previously committed to goals related to driving financial inclusion and innovation, and this partnership represents a significant step toward achieving those goals for both companies.








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