Uber Eats collaborates with the African Management Institute to advance the restaurant sector in South Africa
In a strategic move affirming their dedication to the growth and enduring success of South Africa's restaurant sector, Uber Eats has introduced a groundbreaking partnership with the African Management Institute (AMI). This collaborative innovation aims to enhance the skillset of merchants who operate on the Uber Eats platform, fostering an environment of professional growth and empowerment.
Amid the narrative of post-pandemic recovery, the South African restaurant industry confronts distinct challenges. While signs of revival emerge from the pandemic's aftermath, a recent publication on Researchgate.net highlights a lingering concern: a scarcity of essential expertise in crucial industry segments like executive chefs, kitchen staff, and catering employees.
In response, Uber Eats and AMI have combined their resources to launch the "Growth2Go Academy." This intensive two-week bootcamp is meticulously tailored for today's food entrepreneurs, focusing on critical skills such as business planning, strategic development, and sustainable positioning. The program's goal is to equip restaurant owners, CEOs, founders, and managing directors with the knowledge to thrive in a dynamic landscape.
Vuyokazi Maselana, Uber Eats' Head of Merchant Operations, explained the rationale behind this partnership: "Our platform's merchants are pivotal to us—they're an integral part of our business. As Uber Eats creates distinctive earning opportunities, we're also committed to investing in products and access, leveraging the platform's power to ensure our merchants flourish."
The program targets smaller-sized restaurants already on the Uber Eats platform, which may not be experiencing significant sales. By delivering the curriculum virtually, the initiative combines convenience with comprehensive skill-building. The program begins with a two-hour webinar, followed by a strong emphasis on hands-on skill development.
The Growth2Go Academy curriculum was very helpful for Thabang Monama's small restaurant business. The "Grow Your Business Programme," a five-month course offered by AMI, is an option for participants after the bootcamp. Maselana thinks the effort will improve Sub-Saharan Africa's restaurant industry's sustainability and offer a fantastic user experience.
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