Telegram, the widely-used messaging platform, has announced a significant update that caters to the business community. The new update introduces the transformation of personal accounts into specialized business profiles. This move enables users to showcase essential business details such as operational hours and location, mirroring the functionalities available on WhatsApp Business.
The forthcoming integration of AI-driven chatbots into Telegram Business accounts marks a leap forward in automating customer service. This innovation is set to revolutionize the way businesses interact with their customers by providing instant, automated responses to inquiries.
Enhancing user experience, Telegram now offers the option to categorize conversations with color-coded labels, along with setting up instant greetings and messages for times when users are unavailable. These features are designed to organize and optimize customer interactions, ensuring a seamless flow of communication.
Pavel Durov, the visionary behind Telegram, has hinted at the upcoming release of Bot APIs, which will open new avenues for developers later this month. This strategic move is poised to bolster Telegram’s position in the competitive landscape.
WhatsApp Business has been a dominant player with a user base exceeding 200 million active monthly users. Its platform provides a comprehensive set of tools tailored for business communication, including customized messaging services and streamlined e-commerce processes.
Telegram’s latest venture into business-oriented services is a response to the dynamic needs of the global business sector. The platform has been diversifying its revenue streams through various initiatives, such as premium subscriptions, decentralized crypto wallets, and auctions for sought-after usernames.
Amidst these developments, Telegram is also gearing up to unveil an advertising platform, which is expected to launch within the month. This addition is anticipated to enrich Telegram’s suite of communication tools, catering to its vast user base of over 800 million individuals globally.
The introduction of these business-centric features signifies Telegram’s commitment to expanding its services and enhancing its competitive edge in the market. As businesses continue to evolve, Telegram’s new offerings are set to play a pivotal role in meeting the growing demands of the modern commercial landscape.
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