Tappi, a Kenyan tech startup, is making a difference. This innovative company, founded by Kenfield Griffith and Louis Majanja, is helping small and medium-sized enterprises (SMEs) establish their online identity. Now, they’re taking their mission a step further by expanding their services to Ivory Coast.
Tappi’s journey began in 2022, and it has been a whirlwind of growth and success since then. The company has managed to capture verified reviews on over US$3 million consumer transactions and has engaged with over 150,000 consumers. Their hard work and dedication have not gone unnoticed. In December, they raised an impressive US$1.5 million in an oversubscribed pre-seed funding round.
Now, Tappi is setting its sights on Ivory Coast, marking its third market entry following its expansion into Nigeria. For as low as US$8 per month, Ivorian MSMEs can now access Tappi’s Software as a Service (SaaS) and enterprise-grade tools. These tools empower them to create SEO-optimized websites in less than two minutes, distribute online ads, and gain access to a variety of additional digital services.
This expansion is made possible through Tappi’s partnership with MTN Ivory Coast. With this collaboration, MTN’s 17 million customers in the country will also have access to these services via integrated data bundles.
Griffith, one of the co-founders, shared his excitement about this expansion. He highlighted Ivory Coast’s strong GDP growth rate of 6.9% and its potential as a gateway to Francophone Africa’s 150 million consumers. He expressed his pride in kickstarting this mission alongside MTN, one of Tappi’s top partners since its inception.
Griffith believes that MTN, with its robust mobile money network and over 17 million customers in Ivory Coast alone, possesses the perfect reach, scale, and infrastructure to seamlessly deliver technology to MSMEs ready to grow their businesses.
This expansion is not just about business growth; it’s about empowering MSMEs, digitizing businesses, and contributing to the economy. It’s about making a difference, one business at a time. With Tappi’s commitment and innovative approach, the future looks bright for SMEs in Ivory Coast.
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