FarmTrace, an agritech company based in South Africa, has secured a significant equity investment from Secha Capital and Hassium Capital. This investment is aimed at expanding the company's capacity and ensuring customer success by offering cloud software to farmers to complement their operational requirements. FarmTrace is the only cloud-based farm management tool that provides a diverse range of tools to help farmers manage their operations efficiently.
The software integrates all production activities into a single management platform, enabling farmers to monitor and control their operations from anywhere in the world. The investment is expected to unlock sustainable growth in the local agribusiness sector by increasing exports, increasing local employment and reducing food waste. FarmTrace's system offers management an accurate, holistic, and live view of their full farming operation to improve yields and increase efficiencies across all aspects of the farm. With this capital, FarmTrace plans to expand and bring about the next wave of farming cost savings, yield, and efficiency improvements.
FarmTrace's software has a proven track record of success, as it provides farmers with the tools they need to manage their operations effectively. The system offers a range of benefits, including real-time monitoring of farm operations, the ability to control production processes remotely, and increased efficiency in farm management. With this investment, FarmTrace plans to hire additional software developers, engineers, project managers, and implementation consultants, allowing them to serve more farms, products, and geographies.
The company's co-founders, Jacques du Plessis and Werner Lategan, are excited about the future and the opportunity to help farms grow sustainably and profitably. As modern farming continues to evolve rapidly, FarmTrace's software provides farmers with the latest data on their farms, enabling them to keep up to date with changes in best practices, regulations, and increased demand. The investment from Secha Capital and Hassium Capital will undoubtedly enable FarmTrace to achieve its goals of expanding its capacity and ensuring continued customer success.
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