Senegalese Startup Kwely Soars with Investment to Take "Made-in-Africa" Global.

20 Mar 2024

Get ready for a wave of African products hitting the global market! Senegalese startup Kwely, a B2B e-commerce platform specializing in "Made-in-Africa" goods, just secured a major investment from Digital Africa, a leading supporter of African digital entrepreneurs. This boost will propel Kwely's mission to connect African producers with international buyers and showcase the continent's finest offerings on a global scale.

Kwely isn't just about selling – they're elevating the game. They work with local businesses to develop and refine their brands, ensuring their products meet international standards and captivate global audiences. Think vibrant textiles, delicious snacks, and unique beauty products, all ready to grace shelves worldwide.

"We're thrilled to have Fuzé, Digital Africa's investment arm, as a partner," said Birame Sock Ali Mnif, Kwely's Founder and CEO. "Their support will be instrumental in achieving our goals of promoting and exporting top-tier African products, changing the perception of what 'Made-in-Africa' means."

This investment isn't just good news for Kwely; it's a vote of confidence for African entrepreneurship. "Kwely's innovative approach empowers African businesses and artisans," said Ali Mnif, Chief Investment Officer at Digital Africa. "Their success story and initial results are promising, and we're confident in their future growth."

This isn't Kwely's first win. In 2022, they raised $1 million in funding, became the first Senegalese female-founded tech startup to win MEST competitions, and launched their B2B online marketplace. Now, with this latest investment, Kwely is poised to become the leading B2B e-commerce platform for African products, transforming the landscape of African e-commerce on a global scale.

So, the next time you're browsing your favorite store, keep an eye out for the "Made-in-Africa" label. Thanks to Kwely, you might just discover your new favorite product, while supporting African businesses and empowering the continent's entrepreneurial spirit. This is more than just shopping; it's a movement, and Kwely is leading the charge!


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