Samsung Electronics Co., Ltd. has officially unveiled the Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25, setting a new benchmark for mobile technology as true AI companions that deliver the most natural and context-aware user experiences to date.
The Galaxy S25 series introduces innovative multimodal AI agents, marking a significant step in Samsung's vision to transform how users interact with their smartphones and the world around them.
Cutting-Edge Technology
At the heart of the Galaxy S25 series is a customized Snapdragon 8 Elite Mobile Platform for Galaxy chipset, providing enhanced on-device processing power for AI applications and superior camera capabilities through Samsung's next-generation ProVisual Engine.
With the launch of One UI 7, the Galaxy S25 series becomes an intuitive AI companion that understands user context, preferences, and needs, providing personalized experiences while ensuring privacy at every turn. This initiative is part of a collaborative vision with Google to reimagine Android with AI at its core, uniting developers and partners globally.
Enhanced AI Interactions
The multimodal capabilities of the AI agents allow the Galaxy S25 to interpret text, speech, images, and videos, facilitating interactions that feel seamless and natural. Upgrades to Google's Circle to Search feature enhance the search functionality directly from the phone screen, enabling users to quickly recognize phone numbers, emails, and URLs, allowing for immediate actions like calling or visiting a website with a simple tap.
Moreover, the Galaxy S25 series allows for actionable searches with context-aware suggestions, making it easier to switch between apps for quick follow-up actions, such as sharing a GIF or saving event details. The breakthrough in natural language understanding simplifies everyday interactions, enabling users to intuitively find specific photos in the Samsung Gallery or adjust display font sizes in Settings.
Personalization with Privacy
In an era where personalization is paramount, the Galaxy S25 employs the Personal Data Engine to power personalized AI features by securely analyzing user data on-device. This approach ensures tailored experiences that reflect individual preferences and usage patterns, such as searching for old photos using natural language or receiving proactive suggestions via the Now Brief feature on the lock screen. All personalized data is kept private and secure through Knox Vault.
Unmatched Performance
The Galaxy S25 series is equipped with the Snapdragon 8 Elite for Galaxy, the most powerful processor ever featured in the Galaxy S series. With unique customizations, this processor delivers a performance boost of 40% in NPU, 37% in CPU, and 30% in GPU compared to previous generations. This power enables the Galaxy S25 series to handle more AI experiences on-device without compromising performance, including tasks previously reliant on cloud processing, such as Generative Edit.
The series also supports 10-bit HDR recording by default, providing four times richer color expression compared to 8-bit, allowing users to capture stunning details in any lighting condition. The Galaxy S25 excels in low-light video recording, ensuring clarity and precision through advanced noise reduction techniques.
Advanced Editing Tools
The Galaxy S25 series democratizes advanced editing tools that were once limited to specialized software, making professional-grade photo and video editing accessible to all users. The new Audio Eraser feature simplifies the removal of unwanted noise from videos, allowing users to isolate and control different sound categories, including voices, music, and ambient noise.
Sustainable and Durable Design
The Galaxy S25 series embraces a more circular design approach, building on Galaxy's 'Essential Design' philosophy characterized by simplicity, impact, and emotion. The Galaxy S25 Ultra is the slimmest, lightest, and most durable model in the Galaxy S series to date, featuring a comfortable grip and an aesthetic identity that is both modern and functional.
Constructed with durable titanium and the innovative Corning Gorilla Armor 2, this material offers superior drop protection alongside anti-reflective and scratch-resistant properties. The Galaxy S25 series also promises longevity with seven generations of OS upgrades and seven years of security updates, ensuring optimized performance over time.
For added peace of mind, Samsung Care+ provides comprehensive coverage for accidental damage, repairs, and replacements, reinforcing trust for Galaxy users.
Availability
The Galaxy S25 series is now available for pre-order. The Galaxy S25 Ultra comes in a range of sophisticated colors including Titanium Silverblue, Titanium Black, Titanium Whitesilver, and Titanium Gray, while the Galaxy S25 and Galaxy S25+ are offered in Navy, Silver Shadow, Icyblue, and Mint.
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