Nigeria's Creative Industry to Get Boost with Markhack 2.0 Hackathon.

29 May 2023

Eko Innovation Centre and GDM Group are thrilled to announce the much-anticipated launch of Markhack 2.0, Nigeria's first-ever marketing and media hackathon. This incredible event will bring together some of the brightest minds in the country's creative industry, including innovators, entrepreneurs, policymakers, media practitioners, and marketing professionals. Together, they will develop solutions to real-life marketing and media challenges within just two months.

The inaugural MarkHack 1.0 was an enormous success, inspiring creativity, mentoring, and the discovery of prototypes, fresh new concepts, and innovative tech usages in marketing and media. Now, with Markhack 2.0, the organizers are taking things to the next level.

As the second-largest employer in Nigeria, the creative industry has the potential to produce 2.7 million jobs by 2025, with entertainment and media being the lifeblood of marketing. With the rise of digital media, social platforms, and the increasing use of technology, the creative industries stand among the most dynamic sectors in the world economy, providing new opportunities for developing countries like Nigeria to leapfrog into emerging high-growth areas of the world economy.

Markhack 2.0 will be a fantastic platform for participants to showcase their creative and innovative ideas to industry experts, investors, and potential partners. The hackathon will feature a series of workshops, masterclasses, and mentorship sessions designed to enhance the skills of participants and provide them with the resources they need to develop their ideas into market-ready products.

At the core of the event is the commitment of Eko Innovation Centre and GDM Group to support the growth and development of Nigeria's creative industry. Markhack 2.0 is just one of the many initiatives aimed at empowering and inspiring the next generation of marketing and media professionals in Nigeria.

Markhack 2.0 will be accepting applications for innovations around immersive experience, content marketing, and robo-marketing. These are key areas of focus in today's marketing landscape, and the hackathon provides a unique opportunity for participants to explore new ideas and develop solutions that can make a real impact.


Immersive experiences are increasingly popular, offering marketers new ways to engage with consumers and create memorable brand experiences. Content marketing, on the other hand, remains a critical component of any successful marketing strategy, helping businesses to attract and retain customers by providing valuable, relevant, and consistent content.

Robo marketing, which involves the use of artificial intelligence and automation to optimize marketing campaigns, is another area of focus for Markhack 2.0. As technology continues to transform the marketing industry, robo-marketing has emerged as a powerful tool for improving efficiency, increasing ROI, and delivering more personalized and targeted marketing experiences.

By inviting innovations in these areas, Markhack 2.0 is positioning itself as a platform for exploring new frontiers in marketing and media. With the support of industry experts, investors, and potential partners, participants will have the opportunity to turn their ideas into market-ready products and make a real impact on the industry.

The deadline for applications is fast approaching, so don't miss your chance to be a part of this exciting event. Join us at Markhack 2.0 and help shape the future of marketing and media in Nigeria. With the potential to produce millions of jobs and contribute significantly to the country's economy, this is an opportunity you don't want to miss. APPLY NOW!!

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