Mexican company Kuona obtains $6 million in startup money to catalyse its expansion.

16 May 2023

A software-as-a-service platform called Kuona, with offices in Mexico has announced the successful conclusion of a seed investment round in which it collected $6 million. Kuona uses artificial intelligence to improve pricing, promotions, orders, and inventories for companies.
With backgrounds in data science and artificial intelligence, Chema Sanroman and Agustin Magaa founded Kuona in 2017. The company created data-driven tools that can forecast demand, monitor consumer behavior, and sync up with corporate data in real time to increase the return on investment of promotions while also driving up sales.

The business claims to be profitable at this time, and its customers include Coca-Cola FEMSA and the small-store chain OXXO, both of which are connected to Femsa Ventures. According to an OXXO spokeswoman, Femsa Ventures decided to invest in the firm because of their pleasure with Kuona's performance.

Cometa, a Mexican venture capital company, served as the round's lead investor. Also participating were Mexican venture capital firms Seaya Cathay Latam and Femsa Ventures.
With this additional capital, Kuona will be able to go on with its expansion and development as it works to support brands in optimizing their productivity and profitability via its cutting-edge platform driven by AI.

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