Meta’s new in-stream advertisement features for creators on Facebook and Instagram are poised to significantly benefit Nigerians with large followings on these platforms.
Eligible creators must meet several requirements. According to Meta, general requirements include: adhering to Facebook’s Partner Monetization policies, being at least 18 years old, and residing in a country eligible for in-stream ads.
For video-on-demand monetization, creators need at least 5,000 followers and 60,000 total minutes viewed in the last 60 days from on-demand live or previously live videos, excluding minutes from crossposted, boosted, or paid watch time. Additionally, the creator's page must have at least five active videos, either on-demand or previously live.
To maintain eligibility, creators must consistently meet these requirements. For live video monetization, creators must have at least 10,000 followers and 600,000 total minutes viewed in the last 60 days, with at least 60,000 minutes from live videos. Pages must also have at least five active videos, including at least three previously live ones.
To earn from ads on Facebook Reels, creators need to produce high-quality original reel content, be over 18, use pages or professional mode, comply with Facebook’s partner monetization policies, and be invited to the program.
Prominent Nigerian Creators Who Stand to Gain:
Fisayo Fosudo
Fisayo Fosudo, a Nigerian tech content creator and YouTuber, has over 18,000 followers on Facebook and 294,000 on Instagram. Known for his gadget reviews, Fosudo stands to benefit significantly from Meta’s monetization features.
Tony Elumelu
Tony Elumelu, a Nigerian businessman and philanthropist, has 1 million followers on Facebook and 2 million on Instagram. As the founder of Heirs Holdings and the United Bank of Africa (UBA), Elumelu's strong social media presence positions him well to capitalize on these features.
Akinwunmi Adesina
Akinwunmi Adesina, the president of the African Development Bank Group, has 11,000 followers on Instagram. His posts about professional work and African development could now be monetized more effectively.
Pelumi Nubi
Pelumi Nubi, a tourist content creator with over 312,000 Instagram followers, and a Lagos Tourism Ambassador, recently completed a solo road trip from the UK to Lagos. Her extensive reach makes her a prime candidate for monetization.
Nonye Udeogu
Nonye Udeogu, an Instagram fashion creator with over 241,000 followers, shares style inspiration and fashion content. She stands to gain from Meta’s monetization program.
Chinonso Egemba (Aproko Doctor)
Chinonso Egemba, also known as Aproko Doctor, promotes healthy living in Africa to his 1.8 million Instagram followers. His health-focused content aligns well with monetization opportunities.
Tobi Ayeni (Miss Techy)
Tobi Ayeni, or Miss Techy, is a tech content creator with 219,000 Instagram followers. Known for her gadget reviews and tech insights, Ayeni can benefit greatly from Meta’s new features.
Sola Adesakin
Sola Adesakin, a finance and wealth coach with 101,000 followers, shares daily content on wealth creation and financial management. Monetization can enhance her reach and impact.
Kelechi Anyikude
Kelechi Anyikude, Africa’s biggest sports blogger, has 436,000 Instagram followers. His sports commentary could attract substantial ad revenue through Meta’s program.
These creators represent a diverse group of Nigerians poised to benefit from Meta’s new in-stream advertisement features, which promise to transform how they engage with and monetize their vast audiences on Facebook and Instagram.
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