Lagos,
Nigeria – The stage is set for the most electrifying edition of MarkHack yet, as GDM Group, Nigeria’s leading marketing technology and 360 data
management powerhouse, joins forces with Eko
Innovation Centre, a trailblazing startup accelerator, to launch MarkHack 4.0—the platform
revolutionizing media and marketing through technology and innovation.
This
year’s theme, “Experience Ignited:
Fueling the Consumer Journey,” promises to explore the transformative power
of technology in reshaping how brands connect with consumers. MarkHack 4.0 is
set to immerse startups in innovative solutions across immersive realities,
digital storytelling, event innovation, gamification and phygital commerce,
paving the way for the future of marketing and consumer engagement.
Victor
Afolabi, CEO of GDM Group and Eko Innovation Centre, expressed the vision
behind this event: "MarkHack 4.0
calls on marketing professionals and innovators to embrace tech-driven
evolution for impactful storytelling, elevating the consumer journey and
engagement. Our platform unites brilliant minds every year to redefine how
brands connect with audiences, setting new benchmarks for tech-driven
marketing."
From
its early days as a growth-focused hackathon at MarkHack 1.0, this dynamic
initiative has evolved to meet the ever-changing needs of the industry. Today,
MarkHack is more than just a platform for pitching ideas—it's a full-scale
conference that brings together established startups with proven products,
market traction, and revenue generation, all under one roof.
The conference is set to take place on Friday,
23rd May 2025, at the Landmark Event
Center, VI, Lagos, MarkHack 4.0 will also host exhibitions showcasing the
latest innovations and networking opportunities that bring together thought
leaders, investors, and entrepreneurs from across the industry. MarkHack 4.0
redefines the way startups innovate and scale, offering a comprehensive
platform that combines immersive education, strategic pitching, and the
excitement of a hackathon—all designed to drive real-world impact in media,
marketing and technology. A stellar
lineup of sponsors, jurors, and speakers, including visionary leaders in media,
marketing and technology, renowned techpreneurs shaping the digital landscape,
and key industry players offering expert insights into the future of marketing.
MarkHack is a conference
where media, marketing & tech professionals, policymakers, investors, tech
enthusiasts, entrepreneurs, and creatives, converge to shape the future of
media, marketing & technology. Registration is now open! Visit markhack.tech
for more information.
Be inspired. Be innovative.
Be part of MarkHack 4.0.
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