Itana secures $2 million investment to create Africa's inaugural digital free zone.

05 Oct 2023

Itana, formerly known as Talent City, has managed to secure a substantial $2 million investment. This investment comes from a consortium of notable names in the investment world, including LocalGlobe, Pronomos Capital, and Future Africa. But what's the purpose behind this substantial financial backing? It's all about creating what they're calling "Africa's inaugural digital free zone. This forward-thinking initiative has the potential to reshape the landscape of technology entrepreneurship across the continent, offering a unique opportunity for digital businesses to thrive.
The driving force behind Itana is a team of impressive individuals led by Iyinoluwa Aboyeji, who co-founded Andela and Flutterwave. He's joined by Luqman Edu and Coco Liu, and together, they have a grand vision. They aim to create a jurisdiction tailor-made for tech-oriented businesses and startups. Essentially, they want to make it super easy for these companies to set up shop online as free zone entities. This involves offering a suite of essential business services and attractive perks like tax benefits, streamlined immigration procedures, efficient banking solutions, investment opportunities, and enhanced legal protection.
Now, let's break down what's holding up Itana's vision. They're leaning on three core pillars: governance, infrastructure, and community.
Governance, the first pillar, is the bedrock of Itana's strategy. They're looking to construct a regulatory environment that not only nurtures innovation but actively fosters growth for digital businesses. In simple terms, they're building a rulebook that makes it easy for tech companies to thrive.


Infrastructure, the second pillar, is crucial for tech-focused ventures. Itana understands this and is putting their money where their mouth is. They're investing in top-notch technology infrastructure, including things like high-speed internet, reliable power supplies, and cutting-edge data centers. The goal? To make sure that running a tech business here is as smooth as butter.
Lastly, there's the community, the third pillar. Itana wants to create a bustling tech hub where entrepreneurs, investors, and innovators can come together, share ideas, and generally boost creativity. This sense of community is expected to be the secret sauce that drives the growth of digital companies within the free zone.
Now, why should you care? Well, this move by Itana has the potential to open up a world of opportunities for tech entrepreneurs all across Africa. By giving tech startups access to perks that are usually reserved for more traditional industries, like foreign direct investment opportunities, Itana is leveling the playing field.


The founders of Itana are pretty optimistic, and for good reason. There's a growing focus on supporting Nigerian-incorporated businesses, thanks in part to the Nigeria Startup Act. Plus, with Bosun Tijani, the founder of CcHub, now serving as the Minister of Digital Economy in Nigeria, things are looking up. And if the Nigerian stock exchange goes ahead with plans to let companies in the free zone go public in dollars, that could be a game-changer for tech innovation.
In terms of partnerships, Itana is not going it alone. They've already struck up strategic alliances, like one with the Nigeria Export Processing Zones Authority (NEPZA). Together, they're working on creating a digital economic zone that's all about fast-tracking the development of blockchain technology in Nigeria.


But that's not all. Itana's got more ambitious plans up its sleeve. They're not just settling for a digital free zone; they're also aiming to build a charter city in the Lekki Free Zone, just outside Lagos, Nigeria's commercial hub. This ambitious project comes with a hefty $10 million in funding and a vision of accommodating 1,000 residents and 2,500 remote workers on a sprawling 72,000-square-meter plot of land. They plan to complete the first phase within the next four years.

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