Investor vs. Impostor: Traits of an Ideal Investor

07 Nov 2023

It can be tough to spot the real deal among the many pretenders. Some folks act like they're angel investors but lack substance. Before you spend time and effort chasing after investors who might not come through, keep an eye out for certain signs. While it's important to use your common sense and other strategies, these signs can help you find the right angel investors for your startup journey.


1. They Love Your Field:

    • Look for investors who are genuinely interested in your industry. They ask questions, understand your business, and are excited about what you do. 


2. They Know the Ropes:

    • Seek out investors who know your industry or have experience with startups. They can give you valuable advice and support.


3. They're Committed:

    • Find investors who are ready to invest not just money but also their time and effort. They're in it for the long haul and want to help your business grow.


4. They Have a Good Reputation:

    • Look for investors with a track record of successful investments. Their good reputation shows they know what they're doing.


5. They Care About Your Mission:

    • Investors who have a personal connection to your mission are more likely to be dedicated to your success.


6. They're Excited About Your Solution:

    • Investors who are genuinely excited about your product or service will work hard to make sure you succeed.


7. They've Supported Similar Companies:

    • Investors who have backed businesses like yours are more likely to stick with you for the long run.


8. They're Willing to Go the Extra Mile:

    • An investor who's ready to make sacrifices, like investing more money or time, is committed to your success.


9. They Believe in Your Vision:

    • Look for investors who believe in your business idea and trust your team to make it happen.


10. They're Patient and Flexible:

    • A good investor understands that startups can be unpredictable and is willing to adapt to your needs.


11. Supportive, Not Controlling:

    • Your investor should support you without trying to take over your business. They trust your decisions.


12. They're Financially Stable:

    • Make sure your investor has the money and stability to follow through with their investment.


13. Open and Easy to Talk to:

    • Effective communication is crucial. Your investor should be clear about their expectations and open to talking with you.


14. Good Relationship:

    • Building a strong relationship with your investor is essential. You should feel comfortable discussing your business and know they're committed to your success.


15. Shared Vision:

    • Make sure your investor shares your long-term vision and goals. You both need to be on the same page.

Remember, while these signs are helpful, finding the perfect angel investor often requires a mix of common sense, industry knowledge, and a bit of gut feeling. By keeping these signs in mind, you can improve your chances of finding the right partner for your startup adventure.


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