Hingees isn't just a clothing brand, it's a lifestyle movement for techies. Founded by the design-obsessed Hammed Okunade, Hingees began humbly with t-shirts sporting playful fonts and empowering messages. But fueled by Okunade's passion and a savvy social media strategy (especially on the then-thriving platform, Twitter), Hingees has blossomed into a full-fledged brand offering apparel, accessories, prints, and more.
What makes Hingees tick? It's a potent blend of:
Techie-tailored style: Hingees understands the techie hustle, offering clothes that are as comfortable for coding marathons as they are for jet-setting to conferences.
Minimalist magic: Clean lines, uncluttered designs, and high-quality materials define the Hingees aesthetic. It's a breath of fresh air in a world of logo-laden fashion.
Community heartbeat: Hingees isn't just about what you wear, it's about who you connect with. Okunade, himself a self-proclaimed design enthusiast ("I'm obsessed with good design – every kind of design... everything."), built a thriving community around his brand, using social media as the glue. He encourages customers to share their experiences, document their lives, and celebrate their individuality. This creates a powerful sense of belonging, where Hingees becomes more than just a logo, it becomes a shared identity.
Okunade's design obsession shines through in every Hingees creation. "When I watch movies, I look at the set, the colors, the landscape, the costumes of the actors; everything," he says. This meticulous attention to detail translates into products that are as visually appealing as they are functional.
Hingees is a testament to the power of passion, community, and, of course, good design. From humble beginnings, it has become a force in the Nigerian fashion scene, and its reach is only growing. With Okunade's unwavering dedication, the ever-expanding Hingees community, and the influx of fresh talent through collaborations, the future for this techie-approved haven looks brighter than a perfectly calibrated monitor.
By welcoming lumina and yewie into the fold, Hingees isn't simply diversifying its offerings; it's amplifying the voices of artists whose design aesthetics resonate perfectly with its tech-savvy community. Imagine it as a carefully curated playlist, where each track – be it a Hingees tee or a lumina print – seamlessly blends into the next, creating a harmonious soundscape that resonates with the listener's soul. These collaborations are organic, born from shared values and a mutual appreciation for good design. Hingees has left the shores of Nigeria to overseas, Hingees has unlocked the power of building a community driven brand.
Visit Hingees here: https://hingees.com/
Connect with Hammed: https://twitter.com/OkunadeGoodMan
Play audio
No comments