GDM Group and Eko Innovation Centre Set the Stage for MarkHack 3.0, Redefining Boundaries in Marketing Tech.

10 Feb 2024

GDM Group, a leading marketing and media technology company based in Nigeria, known for its tailored services encompassing marketing tech solutions, big data management, and 360 integrated marketing, proudly announces its collaboration with Eko Innovation Centre, a startup accelerator dedicated to addressing critical development challenges through technology and innovation. Together, they introduce the third edition of MarkHack, MarkHack 3.0.

MarkHack 3.0, themed "BEYOND LIMITS – Unleashing Creativity with Emerging Tech," signifies a milestone in the evolution of this initiative. This edition is set to bring together the brightest minds in deep tech, artificial intelligence, blockchain, and e-commerce industries to collaboratively develop inventive solutions to real-time marketing and media challenges.

Victor Afolabi, CEO and Founder of GDM Group and Eko Innovation Centre, as well as the Curator of Art of Technology Lagos, underlined the growing importance of Deep Technology in the marketing and media sector. He expressed, “The marketing and media industries are in a constant state of evolution, marked by the continuous emergence of novel technologies and strategies. Businesses and organizations must stay at the forefront, comprehending the intricacies of effectively reaching and engaging their target audience with deep tech.”

Afolabi emphasized that recognizing the need for adaptability and innovation led to the inception of MarkHack. The event aims to bring together innovators, entrepreneurs, policymakers, marketing professionals, disruptors, and corporate entities to collaboratively create solutions to real-life marketing challenges. The intensive 3-month program will leverage creativity, technology, mentoring, resulting in prototypes, fresh concepts, and innovative applications of technology for marketing and media.

MarkHack 3.0 will span three months and include a launch event, pitch sessions, workshops, masterclasses, and mentorship sessions. These activities are designed to help participants enhance their skills and provide the necessary resources to transform their ideas into market-ready products. Finalists will also have the opportunity to join an accelerator program, featuring up to $10,000 in equity investment and three months of mentorship by industry experts.

For more information about MarkHack 3.0, please visit the official website at https://markhack.tech/.


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