Amidst great anticipation and excitement, the winners of MarkHack 2.0 took the center stage alongside Victor Afolabi, the esteemed curator of MarkHack and Founder of Eko Innovation Center, GDM Group, and Art of Technology Lagos. The grand finale of this remarkable event, held in Lagos last Friday, marked a significant milestone for Nigeria's marketing and media landscape.
MarkHack 2.0, Nigeria's pioneering marketing and media Hackathon, organized in collaboration with the Eko Innovation Centre and GDM Group, witnessed the emergence of outstanding talents and groundbreaking ideas. It celebrated the spirit of innovation and creativity, pushing the boundaries of what is possible.
A standout among the participants was Aremu, a revolutionary robo-marketing tool designed to empower businesses by conducting experiments that enhance their product metric and conversion rate. Aremu's triumph as the overall winner, securing a coveted cash prize of $5,000, validated its transformative potential. The competition was fierce, with ten exceptional finalists showcasing their visionary pitches at the finals held at the illustrious Oriental Hotel in Victoria Island, Lagos.
The evening was further enriched by the presence of ten remarkable startups that captivated the audience with their innovative pitch sessions. Aremu, Ozi, Zander, Weeshr, Markett AI, VirtualX, Contenting, Shopalz, ShopXR, and GetSeen showcased their cutting-edge ideas, leaving an indelible impression on the event's attendees.
The journey doesn't end here for the top five finalists of MarkHack 2.0. They are set to embark on a transformative three-month incubation program at the prestigious Eko Innovation Center. This invaluable opportunity will provide them with the necessary resources and mentorship to shape their ideas into market-ready products. Moreover, as a testament to their remarkable potential, they will receive a seed capital of $50,000 USD upon completing the program, fueling their path to success.
During the grand finale, Victor Afolabi, the visionary curator of MarkHack and Founder of Eko Innovation Center and Art of Technology Lagos, underscored the significance of the three months of intensive pitch sessions, workshops, masterclasses, and mentorship that participants experienced. These activities were meticulously crafted to develop their skills and equip them with the tools needed to transform their ideas into tangible, marketable solutions. "MarkHack 2.0 aims to disrupt the creative economy by providing a landing space for marketing and media professionals, tech enthusiasts, creators, innovators, and industry leaders to collaborate and explore new and innovative ways to steer us into a future-fit creative economy." Victor Afolabi.
Victor Gbenga Afolabi, Founder Eko Innovation Centre
The MarkHack Finale event witnessed the presence of prominent industry leaders and experts who shared valuable insights with the hackathon participants. Among the notable speakers was Chris Wulff-Caesar, the Marketing Director for Sub-Sahara Africa at FrieslandCampina. In his captivating keynote speech, Wulff-Caesar emphasized the importance of considering the eco-economy and consumers when developing innovative solutions.
Chris Wulff-Caesar, Marketing Director for Sub-Sahara Africa at FrieslandCampina
Lanre Adisa's keynote speech left a profound impact on the audience, keeping them engaged and inspired throughout his address. His ability to relate creativity with real-life experience resonated deeply with the attendees, sparking new perspectives and ideas. Adisa's words kept the audience on their toes, encouraging them to think outside the box and approach problem-solving from a fresh angle.
Lanre Adisa, Founder Noah Ark Communications
Themed 'Unlocking the Power of the Creative Economy,' MarkHack 2.0 stood as Nigeria's largest marketing and media hackathon, curated by GDM Group and the Eko Innovation Center. It represented a pivotal moment that brought together visionaries, tech enthusiasts, policymakers, marketing professionals, and corporate leaders.
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