In a story of resilience and innovation, a Nigerian financial services company born from a "faulty Samsung tab" is embarking on a new chapter. Today, OjirehPrime Financial Services Ltd., founded by visionary entrepreneur Edoka Idoko, announced its official rebranding as Pryme Financial Ltd., marking a significant milestone in the company's journey.
This transformation signifies more than just a name change. It reflects Pryme's commitment to becoming the preferred financial service provider for young Africans across the globe. The company's mobile app, previously known as OjirehPrime, will also be rebranded as the Pryme App, signifying a unified presence under the new brand identity.
"Today marks another significant transition in what started from a faulty Samsung tab," the company stated in a press release. "This rebranding signifies the beginning of a new phase, where we remain committed to our core purpose of empowering young Africans with accessible and innovative financial solutions."
OjirehPrime's journey, spearheaded by Edoka Idoko, is an inspiring example of overcoming challenges and achieving success. Starting from humble beginnings, the company has grown into a force to be reckoned with in the Nigerian financial landscape. This rebranding signifies their ambition to expand their reach and impact, empowering young Africans not just in Nigeria but across the continent and beyond.
Play audio
No comments