Egyptian human resources technology (HRTech) startup bluworks has secured $1 million in a pre-seed funding round. The round was led by Saudi venture capital firm Khawarizmi Ventures, with participation from Camel Ventures, Acasia Ventures, and a group of angel investors.
bluworks plans to utilize the funds to enhance its product offerings and expand its team. Their ultimate goal is to become the leading platform for companies in the region seeking to optimize blue-collar workforce management, encompassing everything from recruitment and vetting to training, placement, and ongoing management.
"Having a strong workforce is crucial for building and maintaining sustainable businesses," said Farah Osman, co-founder of bluworks. "We're thrilled to bring on board such high-caliber investors who can provide access to both local and regional markets."
Founded in 2022 by Osman, Hussein Wahdan, and Nour Ahmadein, bluworks is a unique HRtech platform designed specifically for blue-collar workers, a segment often overlooked by existing HR software solutions.
"Currently, there's no one-stop shop for managing blue-collar workforces," explains Wahdan. "This manual approach is error-prone, leading to issues like payroll mistakes and high employee turnover."
bluworks addresses this challenge by offering a comprehensive HR and SaaS solution. Their platform streamlines various tasks, including payroll processing (which can be reduced from days to a single day), data collection, and reporting. This allows companies to optimize costs and make data-driven decisions.
bluworks functions as a centralized platform, integrating data from various departments to bridge the gap between operations, HR, and the workforce. The platform boasts thousands of blue-collar workers and is currently used by companies like Crave, Qahwa, and Cilantro, primarily in the F&B and retail sectors. The startup plans to expand its reach to include sectors like manufacturing, construction, and facility management.
Investors are enthusiastic about bluworks' potential. Ameer Sherif, Venture Partner at Khawarizmi Ventures, highlights the lack of localized HR software solutions for Egypt's vast workforce. "The bluworks team possesses the perfect blend of local expertise and commercial and technical capabilities to lead this space in Egypt and beyond," he says.
Aly El Shalakany, Managing Partner at Acasia Ventures, echoes this sentiment. "bluworks has identified a significant challenge for employers and offers a compelling solution specifically tailored to this niche," he remarks. "Their initial traction is promising, and we are confident in their ability to scale rapidly."
With this fresh injection of capital and a clear vision, bluworks is poised to revolutionize blue-collar workforce management in the region.
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