dKilo, an Egyptian AdTech company founded in 2020, has secured $3.2 million in seed funding from Upturn Ventures. This investment, a mix of equity and financing, will fuel dKilo's mission to transform out-of-home advertising through a cutting-edge online platform.
Led by Mohamed Mousa and Sherif Abdelaty, dKilo leverages the power of the Internet of Things (IoT) and Artificial Intelligence (AI) to create smarter out-of-home advertising solutions. Their platform aims to connect brands with audiences beyond the traditional digital space, offering new avenues for e-commerce businesses to boost brand awareness and conversions.
This strategic partnership between dKilo and Upturn Ventures signifies a shared vision for revolutionizing the out-of-home advertising landscape. By introducing innovative approaches, they aim to redefine how brands connect with consumers in a way that transcends the limitations of traditional digital advertising.
dKilo's online platform will serve as a central hub for brands to engage with their target audience in real-world environments. By leveraging mobility data, brands can connect with consumers on the go, while managing the entire advertising process through a user-friendly online interface.
This investment underscores a commitment to progressive communication strategies. The partnership between dKilo and Upturn Ventures offers a glimpse into the future of consumer engagement within the region, shaping the way brands connect with audiences in a more targeted and impactful way.
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