Startup Lagos

28-Mar-2025

Fresh News

DUO Marketing + Communications Launches Global Studio for Tech-Driven Content, Design, and Campaigns 4 weeks ago

DUO Marketing + Communications has officially unveiled the DUO Global Studio, a new specialist division dedicated to providing tech agencies and brands worldwide with outsourced content, design, and digital campaigns.

The establishment of DUO Global Studio responds to the increasing demand for experienced technology writers, designers, and digital specialists from its extensive partner network across the globe. This innovative division aims to bridge the gap for tech agencies and brands struggling to source top-tier talent for their marketing efforts.

The DUO Global Studio will offer specialized technology digital marketing and public relations content at competitive ZAR pricing. By providing high-quality content, design, and digital solutions, the studio addresses a critical need for skilled professionals in the technology sector.

The suite of services available through the DUO Global Studio includes the aggregation of the best-fit resources such as writers, designers, and digital marketing specialists tailored to meet the unique requirements of each project. By tapping into South Africa's renowned tier-one talent pool and operating on a flexible, consultant-based model, DUO Studio is able to offer its specialized services at competitive rates, capitalizing on favorable exchange rates while maintaining the agility needed to adapt quickly to client and industry demands.

Judith Middleton, CEO of DUO, stated, "There is no substitute for authentic, expertly written, designed, and edited content. However, one of the biggest challenges agencies and tech businesses face in their content efforts is the difficulty in sourcing experienced resources to deliver tier-one content that is affordable. Our award-winning tech journalists can translate clients' technology value into tangible business results. Our strengths-based approach — assigning projects based on best-fit skills rather than capacity — ensures that clients always benefit from the collective expertise that DUO has built over 21 years."

The DUO Studio will service its global agency partners within the Collectivist network and the Plexus Group, offering a streamlined solution for those looking to outsource their digital and content work to be managed efficiently from Africa. DUO's membership in these global agency networks has bolstered its confidence in its digital capabilities and facilitated strong partnerships with over 50 sister agencies around the world.

As the global skills crisis deepens, DUO aims to leverage African talent as a competitive advantage, positioning its expertise and attractive pricing to meet the burgeoning demand for digital marketing solutions.

The DUO Studio's offshoring model is built on scalable processes that have recently earned the agency the Global Business Insight Awards for Best Tech-Focused PR and Digital Marketing Agency in Africa for 2024, highlighting its impactful work in both B2B and B2C tech brands.

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