Warner Bros. Discovery and The Walt Disney Company are set to launch a collaborative streaming package featuring Disney+, Hulu, and Max for U.S. audiences later this year.
The conglomerates have announced dual-tier plans, both ad-supported and ad-free, yet the pricing remains undisclosed. Further information is anticipated in the upcoming weeks. This strategic move is expected to intensify the rivalry with established streaming giants Netflix and Amazon Prime Video. “Consumers will receive unparalleled entertainment value, enhancing our ability to attract new subscribers and ensure long-term loyalty,” stated JB Perrette, President and CEO of Global Streaming and Games at Warner Bros. Discovery. “This combined service portfolio, covering a wide array of genres, marks a significant milestone in shaping the industry’s future.”
The partnership aims to offer a synergistic experience, with Disney+ catering to family-oriented audiences and Warner’s Max providing content from HBO for a mature demographic. The trend of streaming services merging their offerings has been on the rise. Disney recently reported a $47 million operating profit for Hulu and Disney+ in its quarterly earnings, while Warner Bros. Discovery’s direct-to-consumer segment, which includes Max, reported a $103 million profit in 2023.
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