Cadana, a fintech startup dedicated to emerging markets, has announced the successful acquisition of $7.1 million in seed funding. The funding round was spearheaded by Costanoa Ventures, with additional investments from Better Tomorrow Ventures and 500 Startups. This new capital will be used to enhance Cadana's payroll services, which are designed to support international hiring platforms and financial institutions.
Albert Owusu-Asare, the CEO of Cadana, highlighted the company's commitment to resolving the specific challenges faced in these markets. "Over the past three years, we have focused on building a robust local infrastructure to address these issues. Our efforts have included integrating local payment systems, ensuring regulatory compliance, and incorporating benefits systems to improve our service offerings and better meet our customers' needs."
Cadana, founded in 2021 by Albert Owusu-Asare from Ghana and Ameer Shujjah from Pakistan, specializes in simplifying payroll processes for various clients, including talent marketplaces, staffing agencies, and human resource providers. The company's services enable businesses to pay their workforce in over 32 emerging markets, with a strong emphasis on countries such as Nigeria and Ghana.
Cadana’s advanced application programming interfaces (APIs) and white-label products allow global workforces to integrate payment processing and payroll management seamlessly into their existing systems. This integration helps to avoid the complications of local employment laws and high remittance fees, providing a more efficient and cost-effective payroll solution for employers and remote workers in emerging markets.
In addition, Cadana has introduced real-time payment capabilities, with transaction fees under $3, significantly lower than typical remittance costs. The company also offers workers the option to invest in assets denominated in US dollars, such as stocks, giving them opportunities to diversify their financial portfolios.
Since its inception, Cadana has raised a total of $7.4 million, including an initial $325,000 in pre-seed funding secured in its founding year. The company's mission is to help African talent and professionals in other emerging markets access global employment opportunities, expanding its reach and impact.
Cadana’s dedication to enhancing payroll services in emerging markets is set to make a significant impact, facilitating smoother financial transactions and empowering professionals with better investment opportunities.
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