Airtel Nigeria has recently announced the launch of Airtel Ads in collaboration with Intent.oi, marking a significant step in the telecom giant's foray into the advertising sphere. Airtel Ads is a comprehensive omnichannel platform designed to facilitate brands in effectively engaging with their target audiences and acquiring new customers. This innovative platform leverages Airtel's robust data science capabilities and advanced ad-tech engine to deliver strategic advertising solutions.
With Airtel Ads, brands can now access a diverse range of audiences, spanning from tech-savvy consumers to those residing in media-dark regions, ensuring a comprehensive nationwide reach. The platform promises a 360-degree approach to advertising, enabling brands to connect with potential customers across various channels and demographics.
Notably, Airtel Nigeria's introduction of Airtel Ads marks a milestone as the first advertising solution launched by Bharti Airtel in Africa. This powerful brand engagement tool is poised to revolutionize the advertising landscape, providing advertisers with the means to create impactful campaigns while prioritizing customer privacy and consent.
According to recent statistics from the Nigerian Communications Commission (NCC), Airtel Nigeria boasts an impressive subscriber base of 61,834,105 as of December 2023, highlighting the company's widespread reach and influence in the telecommunications sector.
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