Africa's gaming industry is experiencing explosive growth, with gamers doubling since 2015 to reach 186 million. This surge positions the continent as one of the world's fastest-growing gaming markets.
Fueled by widespread smartphone adoption and a young, tech-savvy population, mobile gaming reigns supreme in Africa. Experts predict Africa will surpass India in smartphone ownership by 2026, further solidifying mobile gaming's dominance.
"Africa is very much a mobile-first continent," explains Jay Shapiro, Chairperson of the Pan-African Gaming Group. "With demographics on our side, we're on track to become the third-largest gaming market globally behind the US and China, driven by sheer youth population."
However, the impact of gaming in Africa extends far beyond entertainment. Gaming hubs like Nairobi's Afrigamer provide crucial community spaces, offering reliable internet access and fostering in-person connections for players who primarily experience gaming online.
"This physical location helps you meet your friends in person," says Emmanuel Oyewole, founder of Afrigamer. "We make a safe space and address the issue of internet access, as not everyone has high-speed internet at home."
Beyond fostering community, African gaming companies are utilizing the medium for positive social change. Usiku Games, founded by Shapiro, develops mobile games that tackle issues like climate change, gender-based violence, and education.
"The potential for African games, made in Africa, to share African stories with the world is massive," says Shapiro.
While mobile gaming dominates the market, African developers push boundaries by crafting unique narratives reflecting the continent's rich tapestry. Dean Gichukie, Game Producer and CEO of Kunta Content is developing "Hiru," a Masai-themed PC and console game.
"Games are powerful in placing players within the realities of the characters," says Gichukie. "Hiru allows players to experience the journey of a young African man, fostering empathy and understanding."
Gichukie highlights the need for support and funding for aspiring African game developers, as the continent's gaming development ecosystem is still nascent.
With its focus on mobile gaming, community building, and unique storytelling, Africa's booming gaming industry presents a promising path forward, offering entertainment, education, social connections, and a platform for sharing the continent's vibrant stories on the global stage.
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