Ruubby's New Platform Aims to Bridge the Gap in Financial Inclusion in Africa.

15 Mar 2023

A Nigerian start-up, Ruubby, has launched a new platform aimed at helping users build their credit scores while shopping online for their favorite items. The platform is intended to address the fact that more than 85% of Africans do not have access to credit or other financial products, primarily because banks and financial institutions do not have enough data to determine eligibility.
Ruubby, which was founded last year and has just been launched to the public, aims to bridge this gap by helping users build and improve their credit scores, thereby making them eligible for credit and financial products. This is achieved by submitting user data to credit bureaus with their approval every time they transact on the platform.


"Our target customers are every Nigerian adult that intends to improve their financial profile while shopping for their everyday favorite items online," said CEO Joseph Ezekwem. "Our goal is to make it possible for you to achieve that, either by giving you immediate access to financial products through our buy now, pay later (BNPL) program or through our credit builder program."
The bootstrapped Ruubby already has several companies as partners and has helped businesses create online stores through its platform. The company has also started signing up its first customers. Looking to the future, Ezekwem said the firm intends to scale the platform to other African countries within the next five years.

Related Post

Ruubby's New Platform Aims to Bridge the Gap in Financial Inclusion in Africa.
A Nigerian start-up, Ruubby, has launched a new platform aimed at helping users...
Rwandan Startup DoctorAI is Revolutionizing Healthcare with AI Technology.
A Rwandan startup called DoctorAI is utilizing artificial intelligence (AI) to h...
Tabulio Launches Social Network to Showcase African Tech Talent and Connect with Employers
Tabulio, a Nigerian startup, has launched a social network to connect African te...
Logo

Accelerating the growth of Africa's tech ecosystem