Instagram to Launch New Text-Based App, Taking on Twitter's Dominance

Instagram is allegedly getting ready to release a fresh app centered around text, aiming to directly challenge Twitter's dominant position in the market. Bloomberg News reports that the app might be introduced as early as June. This move aligns with Facebook's strategy of expanding its range of services. Meta, the parent company of Instagram, is presently conducting tests of the app with influencers and creators, indicating their intention to tailor the product to suit the needs and preferences of content creators on the platform. Meta has been actively engaging with talent agencies and celebrities to gauge interest and gather feedback, inviting them to try out an early version of the app.

According to Alex Heath, a journalist at The Verge, the app is built on the existing infrastructure of Instagram, allowing seamless integration with the popular social media platform. What distinguishes this app is its decentralized nature, which aims to ensure compatibility with other applications like Mastodon. This decentralized approach could offer users greater flexibility and choice in their social media experiences. Instagram's venture into the text-based app market demonstrates their commitment to innovation and their desire to compete with established players such as Twitter.