Lion Capital is a British private equity firm with a focus on consumer-focused investments. Founded in 2004, Lion Capital operates globally and has offices in London and Los Angeles. The firm specializes in investing in consumer brands and related businesses, with a particular emphasis on the food and beverage, beauty and personal care, and household products sectors. Lion Capital takes both majority and minority positions in companies and provides them with financial resources and strategic guidance to support their growth and development. Their investment approach is characterized by active involvement, long-term perspective, and a focus on building sustainable and profitable businesses in the consumer sector. They had over 28 acquisitions and over 18 investments as of June 2023.