DMG Ventures is a venture capital fund that focuses on investing in and empowering consumer start-ups. They leverage their partnership with the Daily Mail and General Trust plc (DMGT), a global media and B2B services group, to reach a vast and diverse audience of 36 million UK consumers per month. DMG Ventures backs B2C (business-to-consumer) start-ups that align with DMGT's audience and operate in areas such as responsible consumption, later life services, wellbeing, and democratizing access to property and financial services. DMG Ventures invests in late seed to Series A stage companies with ticket sizes ranging from £0.5m to £3m, with a portion of the investment comprised of discounted media. They also make media-only investments of £1m to £5m in growth-stage companies that already have significant revenue and marketing budgets.