Founded in 2021 by a team of experienced professionals within the fintech space, the organization spearheads and advocates for digital innovation as a core strategy for efficiency, scalability, and competitive positioning. They strive to maintain the heritage of innovation in Kenya by providing a platform that will foster for national, regional and international cooperation in digital innovation, advocate for favourable policies for fintechs in Kenya, raise awareness on the benefits of digital innovation to the general public and provide a platform for member companies to learn, network and mitigate the common challenges they face. Key Members’ segments include payment gateways, alternative credit sourcing, lending, wallets, transaction delivery, asset management, digital banking, digital insurance and e-commerce firms. Their key Partners are the Government, banks, mobile money operators, and regulation authorities.